There is a time and place for everything and the subject of altering photographs has many appropriate and inappropriate times.
It is appropriate for example to alter photos for a senior picture. No one wants to look bad in a picture that everyone will see and will last a lifetime. Another example which I think is beneficial even though it's fake is when celebrities are put into magazines. Only the pictures in people and such where they are in their everyday life doing what they do. Celebrities are not perfect but some of the pictures they show in some magazines are just horrific. It's not the idea of making the celebrity look fake, but it's to spare the viewers who are looking at the magazine.
One way that its definitely ethically wrong is in ads of magazines. Yes these ads are supposed to make these people look perfect, but trimming their bodies to make them look skinny, or getting rid of every wrinkle, roll, or imperfection is just not right. It's false advertising and just should not be allowed. Lying to people about selling products does not make the company look good and sure will not help them.
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