One ad I saw was on the side of an advertising truck for a night club. It was driving around campus. It was probably 12 or 15 feet or so high and 20 to 30 feet long. Because it was so big and noticeable it pulled the viewer in. It made the viewer want to see what is was about and read the rest of the ad. It definitely was because it was so big that I read the ad. If it was a smaller ad on facebook just showing a little bit of information I might not think it's worth my while to read.
The difference between the portraits first off is that news pictures have meaning to them. They're published because they have a purpose. Pictures on facebook are usually placed on there so their friends can see what they are doing and to kind of show off what they are doing with their lives. Looking at actual advertisements on facebook, their intent definitely is to attract young adults into whatever their business is. With the news, they are looking to attract the people of the cities, states, or continents they're channeled in.
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